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“We're Still Making Mail Easy!”
"You Supply the data........MAIL PRO does the rest!!"
Solicited Personalised Mail is the media most enjoyed by Consumers (74%), followed by Newspaper
and Magazine Advertising
(55%), with Email Advertising and Radio Advertising being the least enjoyed.
ResponseAbility Consumer Research 2001 |
Mail Pro Australia has a great deal of experience in delivering direct mail campaigns across a broad spectrum of audiences and for a wide variety of products and services including fundraising, sales letters, newsletters, statements, promotional products, point of sale material…we can handle it all.
Solicited Personalised Mail is the media that most Consumers purchase from (61%), followed by Newspaper and Magazine Advertising (55%).
ResponseAbility Consumer Research 2001
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Considering the increasing costs of labor, paper stock, storage, mailing, equipment and maintenance, the simplest mail out has become an extremely expensive and time-consuming part of doing business. Mail Pro Australia can remove this unwanted burden, reduce your costs, and turn an ordinary mail out into a campaign that promotes your company and conveys a top-quality corporate image.
Having completed all of the necessary research on the target market for your direct marketing campaign and built and refined your database to deliver maximum response, the final challenge is to produce a campaign that captures the imagination of your prospects. Your campaign will be measured against those of your competitors, so it is essential that it is both stimulating and persuasive if it is to achieve the desired response.
It is interesting to note that Business Receivers say that they open and read 90% of the DM they receive, while Business
Senders open and read 84%. Most state the reason for not opening certain mail is their belief that they can tell without opening what's inside and its apparent irrelevance for them.
When it comes to response, 73% of Business Receivers say they respond to Direct Mail, while 78% of Senders claim the same thing. |
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